Do me a favor. Start with “NO.”
There are too many newsletters out there and I just finished reading one of the WORST ever. It looked great (they used one of those neat-o professional templates), but when I started reading, I became appalled — and then angry. The copy was poorly written, unclear, cluttered, and just plain BORING. They took me from interested to embarrassed for them to pissed that my time was being wasted in five seconds.
It had “we have to do this cuz everyone else has a newsletter” written all over it.
Newsletters can be a great way to build a stronger relationship with your customers/audience/donors, but is it really right for you now?
PLEASE, ask some questions first: